Your Smartphone on Wheels

17 Jul

Today you carry your smartphone in your pocket or purse. Soon, you will be sitting inside your phone, driving to work, to see friends, to run errands. From a location point-of-view, a connected car is no different than a smartphone. In the Internet of Things, everyone knows where you are. Andrew Berg posted a great […]

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Your Smartphone on Wheels

17 Jul

Today you carry your smartphone in your pocket or purse.  Soon, you will be sitting inside your phone, driving to work, to see friends, to run errands.  From a location point-of-view, a connected car is no different than a smartphone.  In the Internet of Things, everyone knows where you are. Andrew Berg posted a great […]

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Location Lift-Off: LBS Market to Ramp from $8B today to $40B in 2016

2 Jul

The Location Based Services Market Lift Off… ‘Location Based Services (LBS) Market (Mapping, Discovery and Infotainment, Location Analytics, Leisure and Social Networking, Location Based Advertising, Augmented Reality and Gaming, Tracking) – Worldwide Forecasts and Analysis (2014 – 2019)’ The Location-based Services (LBS) market is segmented into products, technologies, applications, end users and regions. The technologies […]

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LBS to explode from $8B to $40B in 2019

2 Jul

The Location Based Services Market – ‘Location Based Services (LBS) Market (Mapping, Discovery and Infotainment, Location Analytics, Leisure and Social Networking, Location Based Advertising, Augmented Reality and Gaming, Tracking) – Worldwide Forecasts and Analysis (2014 – 2019)’ The Location-based Services (LBS) market is segmented into products, technologies, applications, end users and regions. The technologies include […]

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Marketing Call Tracking and Geolocation: A Match Made in ROI Heaven

25 Mar

Guest post by Jane Intrieri, Search Marketing Specialist, Ifbyphone Marketers use keyword-level call tracking to better understand how their marketing generates phone calls from leads and prospects. Using dynamic number insertion (DNI) marketers can track how callers initially found their website. Whether they found them through SEO, display ads, social media, links from other sites, […]

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Top Geolocation Predictions for 2014

6 Jan

In a recent podcast from Directions Magazine, editors Adena Schutzberg and Joe Francica put forward their top predications for the key trends in geolocation for 2014 as follows: • There will be more privacy and legal implications related to impending advancements of indoor positioning and location-based services. Indoor positions apps will become more passive, less […]

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Top 7 Developments in Location-Based Services in 2013

22 Dec

2013 has been monumental year for Mobile Location. The adoption of location-based services is growing exponentially as are the numbers of wireless device owners, and things don’t seem to be slowing down any time soon. In September, the IDC projected that by 2017 nearly 9 out of 10 connected devices will be mobile. And the […]

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Mobile Location Revolutionizes Holiday Shopping

16 Dec

This holiday season more people than ever are utilizing their mobile devices for holiday shopping. IBM’s Digital Analytics Benchmark reported that Thanksgiving weekend set records for mobile sales and traffic, accounting for nearly 40% of online traffic on Black Friday and almost a third of all online traffic on Cyber Monday. Three years ago, mobile […]

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How Mobile Location And The Internet of Things (IoT) Will Change The Way We Work In 2014

10 Dec

The Internet of things (IoT) is upon us and it’s time to prepare. Researchers at IDC estimate that in 2020 there will be 26 times more connected things than people. And earlier this year, Wikibon forecasted that, by 2020, $154 billion will be spent on a business version of the IoT called the “Industrial Internet”. […]

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Boost Banking Customer Engagement and Sales Using Mobile Location

4 Dec

According to IBM’s 2013 Holiday Benchmark Reports, mobile traffic grew to 39.7 percent of all online traffic over the period, increasing by 34 percent over Black Friday 2012. And businesses are now using location-based mobile marketing to capitalize on share of wallet from those mobile shoppers by delivering real-time, relevant calls-to-action based on their proximity […]

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