Last week I sat down with Derek Johnson, founder & CEO of Tatango  to talk about the explosion of mobile marketing over the last couple of years. Tatango is an interesting company in the SMS marketing space. I’ve been speaking with  Derek and his company for a few months now and have been impressed with their early market traction [...]

Continuing our series of blogs on Geofencing, I wanted to share with you a great guest post titled “Geofencing for Financial Services” that Locaid’s SVP of Sales & Marketing, Jeff Allyn, wrote for ZootBlog. While in previous posts we’ve focused predominantly on Geofence use cases for Retail, this blog focuses on the Financial Services industry and how those banks [...]

Yesterday at the Mobile Payments Conference in NYC, I joined forces with Jim Walz, Alliance Data‘s director of mobile strategy and services, to present the results of a joint pilot-geofence campaign we executed at the end of 2012. While people have talked about the possible potential of geofencing and mobile marketing, this is the first [...]

A Comparison of App-based vs. Network-based Geofencing Recently I’ve been getting a lot of questions about Geofencing. There are a lot of misconceptions out there and a lot of misleading language. This post is designed to clear up any questions you may have and to compare and contrast App-based Geofencing and Network-based Geofencing. According to [...]

As all smart marketers know, tracking ROI is at the center of everything you do. As mobile marketing goes mainstream, how can you effectively measure the impact of your campaigns? Location can help. Marketers using location to localize promotions will not only increase the ROI of their campaigns but will make those campaigns easier to [...]

CTIA’s wireless team released a fun infographic a couple weeks ago about how families use their cellphones. The infographic reveals just how many children have cell phones and how they are most often used. The average age at which kids receive their first cell phone is 12 years old, and 70% of kids under 12 [...]

The biggest consumer brands are fattening up their marketing budgets and adding LBS. Not pounds, but Location–Based Services (LBS). The possibilities for LBS go way beyond check-ins and store finders. Location is becoming an integral driver of any mobile campaign. Why? Location-based advertising lifts response rates with relevancy. That’s why the mobile ad networks are [...]

Every industry, from retail to pharma, is learning how to adapt to the mobile revolution. Fast. Financial Services is no different. Pinsent Masons, discussing the results of an Ovum survey, states “mobile banking will be ‘the clear IT investment priority in 2013’ for banks.” Location is going to be the game changer. The financial organizations [...]

New Jersey Governor Chris Christie has signed an online gaming bill that instantly put New Jersey in the lead as the U.S. capital for internet gaming. The new law will allow players to place bets from their personal computers through servers located at Atlantic City casinos. The legislation is considered the most important gaming expansion [...]

As wireless moves beyond smartphones and the internet of everything explodes, Location Matters more than ever. Today it is estimated that 85.8% of the worlds population has a mobile subscription, nearly 6 billion people. By 2015, it is assumed that the number of IP-ready devices that will be connected to the internet will grow to [...]