Location is a Home Run in MLB Parks

11 Aug

My son and I are slowly working through the list: to see a game in every MLB Park. It may take another decade, but iBeacons are not going to wait. They’s already visited them all. Location friend Joe Francica nicely summarized the “home run” of locaiton technology in our base stadiums: Sabermetrics isn’t he only […]

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Location is a Home Run in MLB Parks

11 Aug

My son and I have been slowly working our way through the list: to see a major league baseball game in every MLB park.  A recent post by location friend Joe Francica summarizes nicely the “summer of location tracking: in Major League Baseball. Location, once again, is a home run. Sabermetrics isn’t he only type of […]

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Mobile internet revenue to grow >3x to $700B* by 2017

31 Jul

My friends at Digi-Capital just released one of the deepest views into the mobile phenom. Some of the highlights from their in-depth analysis: • Mobile internet revenue to grow >3x to $700B* by 2017F driven by mCommerce, IAPx and App as a Service • mCommerce growth to >$500B sales by 2017F driven by Asia, America […]

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Mobile internet revenue to grow >3x to $700B* by 2017

30 Jul

My friends at Digi-Capital just released one of the deepest views into the mobile phenom.  Some of the highlights from their in-depth analysis: Mobile internet revenue to grow >3x to $700B* by 2017F driven by mCommerce, IAPx and App as a Service mCommerce growth to >$500B sales by 2017F driven by Asia, America and Europe […]

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Your Smartphone on Wheels

17 Jul

Today you carry your smartphone in your pocket or purse. Soon, you will be sitting inside your phone, driving to work, to see friends, to run errands. From a location point-of-view, a connected car is no different than a smartphone. In the Internet of Things, everyone knows where you are. Andrew Berg posted a great […]

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Your Smartphone on Wheels

17 Jul

Today you carry your smartphone in your pocket or purse.  Soon, you will be sitting inside your phone, driving to work, to see friends, to run errands.  From a location point-of-view, a connected car is no different than a smartphone.  In the Internet of Things, everyone knows where you are. Andrew Berg posted a great […]

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Location Lift-Off: LBS Market to Ramp from $8B today to $40B in 2016

2 Jul

The Location Based Services Market Lift Off… ‘Location Based Services (LBS) Market (Mapping, Discovery and Infotainment, Location Analytics, Leisure and Social Networking, Location Based Advertising, Augmented Reality and Gaming, Tracking) – Worldwide Forecasts and Analysis (2014 – 2019)’ The Location-based Services (LBS) market is segmented into products, technologies, applications, end users and regions. The technologies […]

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LBS to explode from $8B to $40B in 2019

2 Jul

The Location Based Services Market – ‘Location Based Services (LBS) Market (Mapping, Discovery and Infotainment, Location Analytics, Leisure and Social Networking, Location Based Advertising, Augmented Reality and Gaming, Tracking) – Worldwide Forecasts and Analysis (2014 – 2019)’ The Location-based Services (LBS) market is segmented into products, technologies, applications, end users and regions. The technologies include […]

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Marketing Call Tracking and Geolocation: A Match Made in ROI Heaven

25 Mar

Guest post by Jane Intrieri, Search Marketing Specialist, Ifbyphone Marketers use keyword-level call tracking to better understand how their marketing generates phone calls from leads and prospects. Using dynamic number insertion (DNI) marketers can track how callers initially found their website. Whether they found them through SEO, display ads, social media, links from other sites, […]

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Top Geolocation Predictions for 2014

6 Jan

In a recent podcast from Directions Magazine, editors Adena Schutzberg and Joe Francica put forward their top predications for the key trends in geolocation for 2014 as follows: • There will be more privacy and legal implications related to impending advancements of indoor positioning and location-based services. Indoor positions apps will become more passive, less […]

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