Where were you on January 28? It was a big day for Chief Location Officer, I took the day off to celebrate Data Privacy Day. OK, so it was a Saturday. But I did my part to raise awareness and promote data privacy education. And I got the official paper to prove it! Why would Chief [...]

There are those people on your list that you’d love to get just the right gift—but those gifts can be so hard to find. You know, the one that truly demonstrates how you feel about them. Here are some ideas for the best mobile gifts for the people on your “Naughty List” that you can [...]

Retail is a cut-throat business. Low margins, massive competition, fickle consumers. It’s a wonder large retailers make any money at all. They do because retail marketers are notoriously cheap. They don’t pay for anything they don’t have to. Ask any ad agency or mobile marketing firm pitching a retailer these days. Phase 1 = Always [...]

Very interesting conversations with Scott Case, serial entrepreneur, on his keynote at Fast Company’s Innovation Uncensored event in San Francisco. Case is now the CEO of StartUp America Partnership, a “movement of entrepreneurs for entrepreneurs” designed to inspire young companies with expertise, capital and talent. He shares at three cardinal rules for start up entrepreneurs: [...]

I’m not talking about the Occupation Wall Street movement. Nope, I’m talking about the location-based marketing movement. I recently read that 90% of marketing managers plan to use mapping technology in the next year. That’s according to Google’s Enterprise Division and Vanson Borne. Nearly half of marketing professionals using the technology (46%) said that it [...]

Finding someone on a smart phone is a no brainer. Trying to find someone who has gone indoors with a smartphone is a challenge because they need a direction connection to the GPS satellite. For indoor retailers wanting to tap into the location-based marketing revolution, this is a problem. Looks like a company in the [...]

If you want a coffee with white chocolate and hazelnut syrup, aka The Albino Squirrel Latte, you’ve got to go to Strange Brew Coffee House in Starkville, Mississippi. How do I know this? Well, I’ve never been to Starkville, Mississippi, but I recently read in The New York Times that the owner of the coffee [...]

More than a month of protesters around the national are venting their frustration. It appears as though protesters won’t be backing down any time soon. This has me wondering, will the movement be able to continue as it gets colder? Will protesters move to a warmer location? Maybe here on the West coast? Looks like [...]

People typically want to tell you the best locations they’ve been at for Mexican food, to get your pet groomed, or to fuel your shopping addiction. Sites like Yelp! can be invaluable for finding a great restaurant if you’ve never been to a city before. What if you wanted to find the worst location for [...]

When you look around at the stock market or unemployment statistics, you assume that most people aren’t buying much these days. That’s true for the most part. Except when you look at Apple’s earnings. Apple sold 20 million iPhones (up by 142%) and 9.25 million iPads (jumping up by 182%)—nearly doubling revenue last quarter. I’m [...]