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Cell Phones = Safety Tools

27 Mar

CTIA’s wireless team released a fun infographic a couple weeks ago about how families use their cellphones. The infographic reveals just how many children have cell phones and how they are most often used. The average age at which kids receive their first cell phone is 12 years old, and 70% of kids under 12 [...]

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Retailers: How To Capitalize on Mobile Shopping Boom

19 Oct

Mobile commerce is expected to hit $31 billion by 2016, according to a Forrester Research report. With 2010′s mobile commerce reaching only $6 billion, this is a notable increase that requires all retailers’ attention. To help provide guidance, we’ve compiled four integral steps to help retailers capitalize on this trend. Build a user-friendly mobile site: Make it [...]

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350 Chief Location Officers Surveyed

9 Aug

M for Mobile recently surveyed over 350 top-level executives from different corners of the location industry to get a read on where the LBS industry is headed. The study bodes well for Chief Location officers, and for those companies currently on the Locaid Location-as-a-Service platform.  Read on to learn about the survey‘s compelling results. Question [...]

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Mobile Sports Betting to Reach $45 billion by 2017

16 Jul

I’ll bet you don’t know how big the mobile gambling market is.  In a word, huge.  And it’s coming to America.  In the UK, mobile gambling has been around for a while.  With the explosion of smartphones and tablets, it’s taking off.  A new report shows that 40% of online bets placed in the UK [...]

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Take Scissors to Your Smartphone: Mobile Coupons to Hit $43 Billion

15 Jun

Do you remember cutting coupons? I do.  When I was a teenager I cut them for Mom and pocketed the savings for a new bike (from Sears, a ten speed that weighted fifty pounds).  For most (and anyone reading this blog), paper coupons are ancient history. Who has time for that anymore?   Turns out, anyone with [...]

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Marketing of the Future: Knowing Who you are and Where you are.

8 Jun

It’s already proven that shoppers prefer stores with a mobile app, and that location-based mobile ads are the new hot-ticket for bringing in business.  LBA (Location-Based Advertising) has arrived. Don’t believe me? A recent study by Berg Insight forecasts that location-based ads on mobile phones will drive 28% of all mobile marketing dollars by 2016.  [...]

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The Paperphone

16 May

Smartphones now bend like paper. CLO Advice: Location is the single most important data export from your mobile device, whether it be a feature phone, smartphone, or now, “paper-phone.” A prototype flexible smartphone made of electronic paper and created by Canadian researchers, can do all the things bulkier smartphones can do such as make and [...]

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