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Marketing Call Tracking and Geolocation: A Match Made in ROI Heaven

25 Mar

Guest post by Jane Intrieri, Search Marketing Specialist, Ifbyphone Marketers use keyword-level call tracking to better understand how their marketing generates phone calls from leads and prospects. Using dynamic number insertion (DNI) marketers can track how callers initially found their website. Whether they found them through SEO, display ads, social media, links from other sites, […]

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Top Geolocation Predictions for 2014

6 Jan

In a recent podcast from Directions Magazine, editors Adena Schutzberg and Joe Francica put forward their top predications for the key trends in geolocation for 2014 as follows: • There will be more privacy and legal implications related to impending advancements of indoor positioning and location-based services. Indoor positions apps will become more passive, less […]

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Top 7 Developments in Location-Based Services in 2013

22 Dec

2013 has been monumental year for Mobile Location. The adoption of location-based services is growing exponentially as are the numbers of wireless device owners, and things don’t seem to be slowing down any time soon. In September, the IDC projected that by 2017 nearly 9 out of 10 connected devices will be mobile. And the […]

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Mobile Location Revolutionizes Holiday Shopping

16 Dec

This holiday season more people than ever are utilizing their mobile devices for holiday shopping. IBM’s Digital Analytics Benchmark reported that Thanksgiving weekend set records for mobile sales and traffic, accounting for nearly 40% of online traffic on Black Friday and almost a third of all online traffic on Cyber Monday. Three years ago, mobile […]

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How Mobile Location And The Internet of Things (IoT) Will Change The Way We Work In 2014

10 Dec

The Internet of things (IoT) is upon us and it’s time to prepare. Researchers at IDC estimate that in 2020 there will be 26 times more connected things than people. And earlier this year, Wikibon forecasted that, by 2020, $154 billion will be spent on a business version of the IoT called the “Industrial Internet”. […]

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Boost Banking Customer Engagement and Sales Using Mobile Location

4 Dec

According to IBM’s 2013 Holiday Benchmark Reports, mobile traffic grew to 39.7 percent of all online traffic over the period, increasing by 34 percent over Black Friday 2012. And businesses are now using location-based mobile marketing to capitalize on share of wallet from those mobile shoppers by delivering real-time, relevant calls-to-action based on their proximity […]

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Using Geolocation to Capitalize on Mobile Gambling Revenues

7 Nov

2013 has been a historic year for US Internet gambling legislation. More states considered internet gambling measures than any other in history and by the end of the year Nevada, New Jersey and Delaware will all be online with California, Massachusetts, Iowa and Illinois hoping to follow suit in the near future. Online gambling is […]

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7 Ways Mobile Location Will Change Business In 2014

30 Oct

Forbes just published an article outlining 7 Ways Mobile Will Change Business in 2014. The stats in the article tell us that mobile Internet use is at an all-time high with 63 percent of all cell phone owners admitting they use those devices to go online and the number of consumers who say they primarily […]

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The countdown to real-money iGaming in New Jersey is on… are you Location ready?

7 Oct

As reported in iGaming Business, the New Jersey Department of Gaming Enforcement (DGE) has confirmed November 26 as the launch date for real-money online gambling in the US state. All approved operators that wish to launch real-money online gaming services will need to go through a soft-launch, five-day trial period, which will begin on November […]

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What Do States Have To Gain From Online Gambling?

1 Oct

In the US, 2013 has been a historic one for Internet gambling legislation. More states considered Internet gambling measures than any other in history and by the end of the year Nevada, New Jersey and Delaware will all be online with California, Massachusetts, Iowa and Illinois hoping to follow suit in the near future. Online […]

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