Yesterday at the Mobile Payments Conference in NYC, I joined forces with Jim Walz, Alliance Data‘s director of mobile strategy and services, to present the results of a joint pilot-geofence campaign we executed at the end of 2012. While people have talked about the possible potential of geofencing and mobile marketing, this is the first [...]

As all smart marketers know, tracking ROI is at the center of everything you do. As mobile marketing goes mainstream, how can you effectively measure the impact of your campaigns? Location can help. Marketers using location to localize promotions will not only increase the ROI of their campaigns but will make those campaigns easier to [...]

The biggest consumer brands are fattening up their marketing budgets and adding LBS. Not pounds, but Location–Based Services (LBS). The possibilities for LBS go way beyond check-ins and store finders. Location is becoming an integral driver of any mobile campaign. Why? Location-based advertising lifts response rates with relevancy. That’s why the mobile ad networks are [...]

Mobile marketing is on fire, and it’s no surprise when you consider all of the opportunities that it provides. As one Forbes reporter stated: “It’s as if every marketer and advertiser collectively sees the future is in mobile marketing and advertising but more often than not does not know how to best go about maximizing [...]

It’s no secret that footfall is down and clicks are up. As shopper demand for e-commerce (and m-commerce) increases, retailers are increasingly challenged to find new ways to drive customers back into their stores. With the onslaught of smartphones, location-based marketing is proving itself as a critical tool in supporting footfall and share of wallet. [...]

Mobile marketing is undoubtedly on the radar of every marketing executive out there at the moment. The question is, how can you cut through the noise and be strategic with tactics that aren’t just “me too” but work to make you stand out from the competition and support the growth of your business? The number one reason [...]

Chief Location Officer wants to offer our congratulations to top female CLO Marissa Mayer for her appointment as Yahoo’s new President and CEO. This is a huge appointment for Mayer, and the pressure is now on to turn Yahoo’s reputation around after a shaky past 5 years for the company, complete with 5 corresponding CEOs. Talking [...]

It’s already proven that shoppers prefer stores with a mobile app, and that location-based mobile ads are the new hot-ticket for bringing in business.  LBA (Location-Based Advertising) has arrived. Don’t believe me? A recent study by Berg Insight forecasts that location-based ads on mobile phones will drive 28% of all mobile marketing dollars by 2016.  [...]

I was a cub scout in 1969.  We had compasses back then, but I was deprived.  The floppy disk, the word processer and video games were not yet invented.  How times have changed.  Scouts today can earn so many new cool badges, including a geocaching merit badge. That’s right, the Boys Scouts have gone location, [...]

I’m not talking about the Occupation Wall Street movement. Nope, I’m talking about the location-based marketing movement. I recently read that 90% of marketing managers plan to use mapping technology in the next year. That’s according to Google’s Enterprise Division and Vanson Borne. Nearly half of marketing professionals using the technology (46%) said that it [...]