Continuing our series of blogs on Geofencing, I wanted to share with you a great guest post titled “Geofencing for Financial Services” that Locaid’s SVP of Sales & Marketing, Jeff Allyn, wrote for ZootBlog. While in previous posts we’ve focused predominantly on Geofence use cases for Retail, this blog focuses on the Financial Services industry and how those banks [...]

A Comparison of App-based vs. Network-based Geofencing Recently I’ve been getting a lot of questions about Geofencing. There are a lot of misconceptions out there and a lot of misleading language. This post is designed to clear up any questions you may have and to compare and contrast App-based Geofencing and Network-based Geofencing. According to [...]

CTIA’s wireless team released a fun infographic a couple weeks ago about how families use their cellphones. The infographic reveals just how many children have cell phones and how they are most often used. The average age at which kids receive their first cell phone is 12 years old, and 70% of kids under 12 [...]

Every industry, from retail to pharma, is learning how to adapt to the mobile revolution. Fast. Financial Services is no different. Pinsent Masons, discussing the results of an Ovum survey, states “mobile banking will be ‘the clear IT investment priority in 2013’ for banks.” Location is going to be the game changer. The financial organizations [...]

As wireless moves beyond smartphones and the internet of everything explodes, Location Matters more than ever. Today it is estimated that 85.8% of the worlds population has a mobile subscription, nearly 6 billion people. By 2015, it is assumed that the number of IP-ready devices that will be connected to the internet will grow to [...]

InfoWorld recently reported on a new survey that shows companies who embrace a Bring-Your-Own-Device (BYOD) strategy are reaping multiple benefits. “According to the… survey of C-level execs, business-unit leaders, and IT decision makers from around the globe, organizations that have adopted consumer tech were 73 percent more likely to report improved sales and new customer acquisitions [...]

Mobile marketing is undoubtedly on the radar of every marketing executive out there at the moment. The question is, how can you cut through the noise and be strategic with tactics that aren’t just “me too” but work to make you stand out from the competition and support the growth of your business? The number one reason [...]

Privacy has long been a buzzword in the world of mobile users, and regulations continue to adapt to the new abilities of smartphones. While phones used to have one sole purpose (making phone calls), today’s smartphones allow users to share detailed information about their lives, including their shopping habits, locations, and contacts. While this technology [...]

As of August 2012, more than 50% of mobile phones in the US were smartphones and according to Horace Dediu of Asymco.com, the rate of adoption shows no signs of slowing down with a forecasted 80% market share by August 2014. So what does this mean for Chief Location Officers in the Mobile Gambling industry? [...]

Location enables mobile commerce, marketing, social and search.  But privacy allows it all to happen.  Transparency, control and choice are key to any location use.  Every Chief Location Officer knows this.  Here’s a quick refresher: Rule #1: You need permission to locate a mobile device. Permission, often called opt-in (from our old email marketing days), can [...]