Touchdown! Yes, in honor of yesterday’s Superbowl, I’m using football metaphors. So, what’s the touchdown? As reported in the Wall Street Journal, USA Today, et. al, LOC-AID just secured major funding from private equity and venture investors, the largest amount in the history of the location-as-a-service industry. Our platform is built, and we’re connected into [...]

Chief Location Officer News: Last week Starbucks rolled out a system that allows users to pay with their smartphones because the smartphones are where the users are. CLO Recommendation: If you are a consumer app vying for mindshare, consumer wallet, and brand appeal, you need location. Starbucks took a big step in m-commerce last week [...]