Earn a Merit Badge in Location I was a cub scout in 1969.  We had compasses back then, but I was deprived.  The floppy disk, the word processer and video games were not yet invented.  How times have changed.  Scouts today can earn so many new cool badges, including a geocaching merit badge. That’s right, [...]

No, it’s not beer. It’s location. Location is everywhere, and it is the future of mobile marketing. Everything will have a location element–whether it’s dialog with customers, campaigns with prospects, or collaboration with partners. That’s why I’m excited to be participating in the CTIA Enterprise & Applications Power Series Boardroom Session: Mobile Content, Monetization, and [...]

Chief Location Officer News: Last week Starbucks rolled out a system that allows users to pay with their smartphones because the smartphones are where the users are. CLO Recommendation: If you are a consumer app vying for mindshare, consumer wallet, and brand appeal, you need location. Starbucks took a big step in m-commerce last week [...]