A Comparison of App-based vs. Network-based Geofencing Recently I’ve been getting a lot of questions about Geofencing. There are a lot of misconceptions out there and a lot of misleading language. This post is designed to clear up any questions you may have and to compare and contrast App-based Geofencing and Network-based Geofencing. According to [...]

As wireless moves beyond smartphones and the internet of everything explodes, Location Matters more than ever. Today it is estimated that 85.8% of the worlds population has a mobile subscription, nearly 6 billion people. By 2015, it is assumed that the number of IP-ready devices that will be connected to the internet will grow to [...]

CLOs need friends in well-located places.  Here’s one of mine: tech entrepreneur Jon Spinney is the man behind this detailed Location Services Mergers and Acquisition Tracker .   Spinney, a location entrepreneur and guru now running LBS products inside of AT&T, has been tracking LBS M&As from as far back as 1999, when AOL acquired MapQuest for $1 [...]

Life moves pretty fast around here and there is a lot to talk about. First, a very exciting new opportunity for mobile app developers. How does free location data sound? You can location-enable your app on any phone in three easy steps. So what? Right? Well, what if I told you you could access your [...]

It locates all phones, from the latest iPhone to the old flip phones. Those “old” feature phones are still 75% of the market, so if you’re rolling out a solution that needs to locate everyone’s phones and fast–you need network location. It finds more devices. Not just smart phones and feature phones, but also laptops, [...]

More customers on one platform. Combined, AT&T/T-mobile have 130 million human subscribers. All these customers need LBS. More spectrum for AT&T. AT&T’s data mobile traffic grew 8000% over the past four years, and it’s still growing. AT&T and T-Mobile built the same location network platforms, so the integration is seamless. Better network reliability for both [...]

LOC-AID Adds T-Mobile to Location Aggregation Platform LOC-AID which aggregates network-based location from multiple operators in the Americas has announced today the signature of an agreement with T-Mobile. The company now offers a unique platform enabling developers to build applications and target customers from AT&T, Verizon Wireless, T-Mobile, Sprint, America Movil, TelCel and TELUS. “As [...]

CNN recently reported on a staggeringly obvious, yet rarely reported, fact about cell phone users: in the US, 75% of people use feature phones, not smartphones; worldwide 95% of cell phone users have feature phones. CLO Recommendation: If you want to reach all wireless subscribers, you need mobile apps (powered by network-based location data) that [...]

Touchdown! Yes, in honor of yesterday’s Superbowl, I’m using football metaphors. So, what’s the touchdown? As reported in the Wall Street Journal, USA Today, et. al, LOC-AID just secured major funding from private equity and venture investors, the largest amount in the history of the location-as-a-service industry. Our platform is built, and we’re connected into [...]

Chief Location Officer News: Last week Starbucks rolled out a system that allows users to pay with their smartphones because the smartphones are where the users are. CLO Recommendation: If you are a consumer app vying for mindshare, consumer wallet, and brand appeal, you need location. Starbucks took a big step in m-commerce last week [...]